How much do copywriters charge?
So you need a copywriter, but how much $$ does one charge?
As with any other industry, you’re going to find a huge range. Some people practically give away their services just to build their portfolio (not me); other people charge astronomical amounts just because they think they can (also not me).
I’ll be honest. I’m not the cheapest copywriter out there.
I charge more than some because of my “secret sauce”: combining copywriting with crucial brand strategy.
I think about things like brand positioning, brand voice, consumer mindset, and all that good stuff. I also never write for just one web page, flyer, or brochure. I write with your WHOLE business in mind.
While we’re on this topic, remember that you’re paying for the value, expertise, and experience that your copywriter brings to the table. Your copywriter isn’t just slapping pretty words together – they’re using sales psychology to create copy that converts. And by that, I mean converting casual readers into loyal purchasers.
Because that’s the end goal, right?
If you find yourself racing to get the next marketing piece out, consider outsourcing to a strategic copywriter. It’ll save you time, lighten your load, and offer a fresh perspective on your business.
And in my humble opinion, it’ll always be worth your investment. 👏