Write Better Copy With This Simple Tip

Super-embarrassing confession here. When I was a child, apparently I couldn’t walk by a shiny object (i.e. mirror, toaster, or anything with a reflection) without staring at myself and smiling. Usually I had a brush in hand, too. Diva much?!  This is back when I wanted to be an actress on The Young & the…

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An Easy Fix to Last-Minute Launches

Copywriter typing on laptop.

So, you’re launching a new program, product, or service, and the launch date circled in red on your calendar is quickly approaching.  Make that, VERY quickly approaching. You thought you had SO much time to prep your launch copy, but unfortunately, you didn’t get the memo.  Nobody told you just how much copy there would be!  Between…

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4 Email Topics Your List Will Love

4 Email Topics Your List Will Love

So, you’ve got people on your email list – people who are ready, waiting, and excited to hear from you!  How cool is that?  But then the fear kicks in. What if you have nothing to say? (You do!)  What if your emails are boring? (They’re not!)  What if your subscribers think you’re being annoying? (They don’t!)  And…

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How to Write a Sleaze-Free Sales Page

How to Write Sleaze-Free Sales Page Copy

Ever been THIS close to buying something, but then backed out at the last minute because the salesperson was horribly, over-the-top, annoyingly salesy?  It’s not that you didn’t want the product …  You just didn’t want to be peer pressured like a scene from an after-school special.  As you’re writing your sales page copy, make sure to avoid these…

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Don’t Write Your Sales Page Without THIS

Launch date on the calendar … Google Doc open … Creative juices flowing … You’re all set to write what will hopefully be your best-performing sales page for your new product, program, or service.   You imagine your readers nodding along and saying things like “I NEED to buy this!” before they’ve even reached the bottom of the page.   That’s…

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7 Questions Your Sales Page Needs to Answer

7 Questions Your Sales Page Needs to Answer

Ever wonder what your readers are really thinking as they scroll through your sales page copy? I don’t have mind-reading superpowers (if only!) but if I were a betting woman, I’d say this: They’re thinking about themselves. They want to know how your product, program, or service will help THEM. That means you’ve gotta switch…

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