Posts by Nicole Kepic
5 Signs It’s Time to Rewrite Your Website Copy
Underwhelming and underperforming. If your website copy is either of these things, then it’s time for a change! Run through the five signs below for a heart-to-heart with your current copy and let the refresh begin. You know it’s time to re-write your website copy when … 1. It’s been a hot minute since you…
Read MoreWrite Better Copy With This Simple Tip
Super-embarrassing confession here. When I was a child, apparently I couldn’t walk by a shiny object (i.e. mirror, toaster, or anything with a reflection) without staring at myself and smiling. Usually I had a brush in hand, too. Diva much?! This is back when I wanted to be an actress on The Young & the…
Read MoreAn Easy Fix to Last-Minute Launches
So, you’re launching a new program, product, or service, and the launch date circled in red on your calendar is quickly approaching. Make that, VERY quickly approaching. You thought you had SO much time to prep your launch copy, but unfortunately, you didn’t get the memo. Nobody told you just how much copy there would be! Between…
Read More4 Email Topics Your List Will Love
So, you’ve got people on your email list – people who are ready, waiting, and excited to hear from you! How cool is that? But then the fear kicks in. What if you have nothing to say? (You do!) What if your emails are boring? (They’re not!) What if your subscribers think you’re being annoying? (They don’t!) And…
Read MoreHow to Write a Sleaze-Free Sales Page
Ever been THIS close to buying something, but then backed out at the last minute because the salesperson was horribly, over-the-top, annoyingly salesy? It’s not that you didn’t want the product … You just didn’t want to be peer pressured like a scene from an after-school special. As you’re writing your sales page copy, make sure to avoid these…
Read MoreDon’t Write Your Sales Page Without THIS
Launch date on the calendar … Google Doc open … Creative juices flowing … You’re all set to write what will hopefully be your best-performing sales page for your new product, program, or service. You imagine your readers nodding along and saying things like “I NEED to buy this!” before they’ve even reached the bottom of the page. That’s…
Read More7 Questions Your Sales Page Needs to Answer
Ever wonder what your readers are really thinking as they scroll through your sales page copy? I don’t have mind-reading superpowers (if only!) but if I were a betting woman, I’d say this: They’re thinking about themselves. They want to know how your product, program, or service will help THEM. That means you’ve gotta switch…
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