Pro Tip: Teach people how to treat you

This is a horror story with a happy ending. It goes like this:⁠ ⁠People used to tell me about their awful client experiences – how their clients were rude, rarely paid them on time, etc. I’d look at them with naïve disbelief. Surely there weren’t clients like that out there??! Mine were all amazing. ⁠…

How being a crappy waitress made me a better writer

Back in university, I waitressed at a busy downtown Toronto restaurant. I was friendly and loved chatting with my customers, but I screwed up a few orders. ⁠ ⁠ Ok, a lot of them. ⁠ ⁠The guys in the kitchen (God bless them) saved my butt MANY times. You know … the times I’d forget…

Why your copy *must* be trustworthy

Back in the day, I used to be an in-house copywriter at a bodybuilding company. Let me tell you, there was a lot of hype going around! It was all about MIND-BLOWING WORKOUTS, MASSIVE GUNS, SHREDDED ABS, and EXPLOSIVE GAINS. All great things of course …. but was it totally believable? ⁠Here’s a tip: ⁠…

How much do copywriters charge?

So you need a copywriter, but how much $$ does one charge? ⁠ As with any other industry, you’re going to find a huge range. Some people practically give away their services just to build their portfolio (not me); other people charge astronomical amounts just because they think they can (also not me). ⁠ I’ll…

What the heck is a copywriter (and why do I need one)?

Hey, don’t feel embarrassed if you’re asking these questions. “Copywriter” is one of those weird terms that can be a bit confusing. ⁠ ⁠(The one that always stumps me is “Actuary.” Every time I Google what it means, it slips my mind the SECOND I’ve closed the tab. My brain just can’t process it.) ?⁠…