Copywriting Tips

What the heck is a copywriter (and why do I need one)?

Hey, don’t feel embarrassed if you’re asking these questions. “Copywriter” is one of those weird terms that can be a bit confusing. ⁠ ⁠(The one that always stumps me is “Actuary.” Every time I Google what it means, it slips my mind the SECOND I’ve closed the tab. My brain just can’t process it.) ?⁠…

How being a crappy waitress made me a better writer

Back in university, I waitressed at a busy downtown Toronto restaurant. I was friendly and loved chatting with my customers, but I screwed up a few orders. ⁠ ⁠ Ok, a lot of them. ⁠ ⁠The guys in the kitchen (God bless them) saved my butt MANY times. You know … the times I’d forget…