Sales Page Copy
How to Write a Sleaze-Free Sales Page
Ever been THIS close to buying something, but then backed out at the last minute because the salesperson was horribly, over-the-top, annoyingly salesy? It’s not that you didn’t want the product … You just didn’t want to be peer pressured like a scene from an after-school special. As you’re writing your sales page copy, make sure to avoid these…
Don’t Write Your Sales Page Without THIS
Launch date on the calendar … Google Doc open … Creative juices flowing … You’re all set to write what will hopefully be your best-performing sales page for your new product, program, or service. You imagine your readers nodding along and saying things like “I NEED to buy this!” before they’ve even reached the bottom of the page. That’s…
7 Questions Your Sales Page Needs to Answer
Ever wonder what your readers are really thinking as they scroll through your sales page copy? I don’t have mind-reading superpowers (if only!) but if I were a betting woman, I’d say this: They’re thinking about themselves. They want to know how your product, program, or service will help THEM. That means you’ve gotta switch…