Q . Why should I hire a copywriter instead of writing the copy myself?
A . While you know your brand well, finding the right words - or the time to write them - can be tricky. Also, copywriting is a fine art rooted in sales psychology. If you want more people to buy your programs, products, or services, then your copy has to be up to the task.
Q . How long will you take to complete my writing project?
A . If you've booked me for my Fast-Track VIP Day – just one day! Regardless of the timing, there's always more to a project than just the writing. Before getting started, I research your brand and your key competitors. I also learn your target audience and what drives your consumers' purchasing behaviours. Only once I truly understand your brand do I begin the writing process. Next comes proofreading, copy editing, a final draft, and revisions (if needed).
Q . How long have you been a copywriter?
A . I've been writing professionally for nearly 20 years. I've worked in a variety of in-house marketing departments, at both small and large advertising agencies, and for my own copywriting clients. This experience has taught me a valuable lesson: Copy shouldn't just sound good. It also needs to sell. Of course, selling doesn't have to feel icky. I infuse stories in my copy so that your brand always feels human, approachable, and relatable.
Q . What if you're not already familiar with my industry?
A . That just makes your project more exciting! And just remember: a great copywriter should be able to tailor his or her writing to any topic or audience with ease. Once I know you and your brand better, I'll deliver the tone, style, and messaging you require.
Q . What if I'd like tweaks to the copy you've written?
A . Because I want you to be in love with the copy I provide, I'll gladly include one free round of revisions. However, should these changes mark a drastic departure from what was originally briefed, additional charges at my hourly rate will apply.
Q . Do you also do graphic design?
A . Sorry, no. While I can provide high-level visual recommendations to support my copy, I believe in leaving design to the experts!
Q . How can I learn more about your VIP Day services or book you on a project?
A . That's what I like to hear! You can visit my Fast-Track VIP Day page or send me a quick line. I'll be in touch within 24 hours to see if we're a good fit.