BRAND STRATEGY

The thinking before the writing

If you’re looking to launch a new brand or reignite interest in an existing one, I can support you with a strong strategic plan. Think of brand strategy as your brand’s foundation – one that will help you tell a clear, compelling story across all touchpoints. This process can include any or all of these steps:

step-1

Step 1

UNDERSTANDING YOUR BRAND

Uncovering and clearly defining...

  • Your target audience
  • Relevant consumer trends/insights
  • The competitive landscape your brand lives in

Step 2

DEVELOPING YOUR BRAND

Establishing your unique…

  • Selling proposition (USP)
  • Brand positioning 
  • Brand character 
  • Brand values 
  • Tone of voice 
step-3

Step 3

SHARING
YOUR BRAND

Supporting your marketing efforts with...

  • "Big idea" campaign development 
  •  Campaign taglines 
  • Brand manifesto 
  • Content planning/calendar 
  • Content repurposing 

Feelin’ like your brand could use a boost?